How to create an SEO SWOT Analysis?
SEO SWOT is conducted before any SEO Angel will invest.
The following covers the digital assets of a Combat Veteran and entrepreneur Michael J. Penny. He is trying to maximize his network to increase net flow to his webpages. He has some start-up brands that need some assessment. His 5paragraph.com offers business consulting and he wants to increase the net-flow of real business leads. This analysis will deep dive into the valuation methods of digital marketing assets.
SEO Strengths
What keywords do you rank well for currently?
Leading for “5 Paragraph Business Plan”
What content ranks well currently?
What are your digital assets?
The first Digital asset is www.michaeljpenny.com (MJP):
Using the ahrefs.com valuation tools, below are the additional digital assets (backlinks) adding value to said website.
Under the “Anchor and backlinks” column, any link that says “No Follow” means that the person using your name + content, doesn’t want the crawlers to considered you for ranking. Most likely, they (witting or unwitting) embedded “No Follow” into the anchor text. No Follow = No dividends from asset. Though most argue that a No Follow Wikipedia Page will increase ranking even These backlinks you have built across the web are called “citations” and are important to ranking.
Here is the valuation from another tool Moz.com:
Lets look at the Time Series of MJP:
Don’t worry about the salvic looking backlinks, they are spam links that are generated by Moz.com and are not reflected in ahrefs.com or Screaming Frog. However, the graphs give you a good idea of where MJP stands.
Flat, no trend line and no seasonality. Same goes for Page Authority (PA). It appears you had gained 2 links and lost a link in the month of August. The time series is reflected in your linking domains as well.
Below is an evaluation of important links that may have not been highlighted by the previous two. This inspection comes from Screaming Frog crawler tool:
What is your very best Digital asset?
5paragraph.com has considerably more quality backlinks and longer running asset.
Now, 5P valued via Moz.com. Between Oct 2021 – Dec 2021, was your highest time trend of gaining backlinks. Now it is flat with a slight uptick in August this year. Your Domain Authority and Page authority is stagnate and exhibits no grow or seasonality. Exhibited are the Top Linking Domains that drive the most traffic, ranked by strongest Domain Authority (not website volume).
What makes you better than your competitors?
A strong military network to leverage for Podcasts interviews and distribution of content.
What drives the most organic traffic?
Long form Podcasts.
SEO Weaknesses
Weaknesses are again internal, and determining weaknesses is not so easy. You will have to be honest. Smart competitors will target your weaknesses, so you must identify them as opportunities for improving your SEO.
Which areas need improvement?
Most of your images are missing meta descriptions.
Example of the same 2nd Paragraph being the duplicates and looking spammy.
Screenshot the the 5Paragraph podcast page.
Label your guest’s links with keyword phrases like: “Logistics Expert” and make the Podcast page linkable to all pages in the website by putting it in the header.
Here is an example of you having no competitive / lucrative / high search volume keywords. Look what you have jammed in the Meta keywords 1 row. How often do people search “5paragragh”? Not only are you making your webpage look like an untrained spambot made it, but your spam score also increases because of it. You only get to use those key words in ONLY ONE header ONLY ONE time. If not, you are cannibalizing your pages and keywords. Headers and meta tags are your chance to rank for different “lucrative” keywords + phrases, like: “How to create a SWOT Analysis”. DO NOT ADD ANYTHING “5Paragraph” related after (that’s inferred by being a branded keyword of your domain). Therefore, “How to create a SWOT analysis the 5P way” is wrong. Instead consider along the lines of, How to create SWOT analysis? The military method.
SEO Opportunities
What quality content could rank better?
Take all your previous podcasts from CigarsandSeaStories.com (because now they no longer belong to a domain) and post them to your page. That will increase the content cluster and ranking.
How could the website optimized to improve ROI?
Make “Appearances” and “Podcasts” their own separate pages. Ensure that every page can be linked to from the other. Rename the “Hire” page to “Team Addo”.
Create a FAQ page and answer questions with keywords artfully tailored in.
Rename “About” to “Testimonials” and create a new “About” page where you give a bio.
Keywords to consider targeting in your content.
There is no shortage of keywords with and all the topics you cover. Here an example of keywords for you to start:
SEO Threats
Read about the Threats section here. SEO SWOT Threats
