10 Million Fun-Facts about Waste Management in 2022?
Bottom Line Up Front: If you need junk removal, read this first.
Waste Management rebranded toWM.
WM cut off all ties with competitive keywords due to the brand image.
The keywords are free for the public now!
The digital age and low barrier to entry has created a sprawling gig-economy with grassroots competition. Due to the labor shortage in 2022, outsourcing to these smaller independent operators, may be a good solution.
The business model that currently corners the market is WM.
Given the capital that WM currently has, it would be wise for them to invest in a technology platform similar to Uber or Airbnb.
At the same time, WM still controls the intangible assets such as licensing for landfills and or burning of trash.
Spokane Waste Management is now WM.
“In February 2022, Waste Management announced the company would be rebranding to be referred to simply as WM. This comes with an increased emphasis of WM's strategy to focus on sustainability and environmental services and not just waste collection and disposal” (Wikipedia Feb 2022) (YahooNews 2022)
The below photos showcase an in-depth analysis of WM's new website structor when explored with a digital valuation. The tool used to explore the WM's spartan webpage is the honorable Screaming Frog web-crawling SEO software. According to this crawl on 10/2022, WM has completely dropped the previous-waste -management-keywords and have refused to incorporate them into their new website (which launched earlier this year). According to WM’s website, they are not trying to be competitive for any keywords at all!
Put it another way, WM wasted all their keywords and are probably banking on brand equity to carry them in this dangerous transition period. However, WM still maintained their Domain Authority.
The below pictures prove that WM doesn’t want to be competitive for anything relating to “Waste Management”.
Notice that the Meta Keywords column is blank.
Below is the Google Business Profile of WM, located in Spokane Valley, WA (local headquarters / dumpsite).
Take note of the Business Categories that WM is using and use them your Google Business Profile.
In light of these recent facts, begs the question:How to start a garbage disposal business in 2022?
Look at these gold-nuggets!
WM is just banking on brand equity and intangible assets to see their internet marketing through.
If you are strarting a business hauling trash, then you would be foolish not to use these lucrative keywords dumped on the public. Plug these keywords into your content.
Content being your photos, website, videos, blogs, podcasts and social media posts.
Knowing all these key words, this article will now make you competitive.
Spokane Washington has over 60 people competing for the same keyword phrases (primary ‘junk’ or ‘garbage’ hauling).
The article will now feature a veteran-owned local waste management business and make it competitive for all these keywords stated in the article.
Below is the humble business logo of Dirty Deeds Done at Reasonable Rates LLC, ran by Pete and Jessica Fitch. Check out the link to their website here in the button below:
Dirty Deeds Done at Reasonable Rates
Below is the going-rate for metal scrap at American Recycling, located here in Spokane, Washington.
